July 12th, 2017 by admin
Display Digital Signage:
It's harder than ever to capture the attention of your customers. How do you ensure consistent, compelling and cost-effective messaging that represents your business effectively in today's crowded marketplace? More and more businesses are turning to digital signage technology in answer to that question.
Digital signage as a point-of-sale tool is effective, immediate and engaging. "The flexibility in how digital signage can be used is limitless. We have implemented successful systems for a wide range of customers, including hotels, banquet facilities, golf courses, country clubs, doctors' offices, hospitals, and schools," shares Christine Liphardt, Marketing Director at UTEC in Ann Arbor, Michigan.
A recent study by Nielson reports up to 60% increase in at-the-counter sales when digital signage is involved. Unfortunately, many small or local businesses dismiss this technology, thinking it is too expensive or complicated. Choosing the right system and the right technology partner will alleviate those concerns.
Implementing a digital signage system is easier than it may seem, even for the tech-adverse. There are three basic elements of digital signage — the display or screen, the media player, and the software content management system. Cloud-based software allows for easy and immediate content creation, as well as subsequent edits.
Once your content is created and secure in the cloud, it is sent to the digital media player. From there, your message is displayed on the signage screen. Immediate, engaging and secure.
Your IT or technology partner can guide you to a system that best suits your needs. They should also be able to help with any transitions or training that your team requires. Ms. Liphart offers examples of the service you should expect. "UTEC provides personalized training and webinars to make sure our clients utilize their digital signage to its fullest capacity." Your IT partner should understand your business goals and the challenges specific to your industry to maximize your investment.
Digital Signage Benefits
Once you're up and running with a digital signage system, what should you expect? Long-term savings, immediate customer engagement, and simplified messaging opportunities.
The long turn-around time and costs involved with printing and re-printing banners or flyers are eliminated. You can easily develop content that fits both your business goals and your audience needs. Connect your social media accounts, create presentation slides, or stream video. There's enough versatility to leverage your existing content in a new and engaging way.
There's flexibility in where you deliver your message as well. Choose the best location to interact with your customers based on what you're communicating. From directions to menus to promotions, digital signage can be adapted for both content and location.
In particular, small to mid-sized local businesses have found digital signage effective to help even the playing field with corporations and chain stores. The versatility, adaptability, and affordability of these systems gives your business an edge over the competition.